Homegrown Apps Are Making Dating In India Less Awkward

1 day agoin india that experience is not uncommon. The country’s unique dating culture requires homegrown dating apps—or so say a horde of entrepreneurs who are trying to part lonely hearts. Desi dating apps take this approach to finding love.

Jul 16, 2025in a country where love is layered with culture, family, and deep emotional intent, swipe-based apps like bumble and tinder feel increasingly out of sync. Aug 20, 2025in india’s crowded dating market, swiping left or right is starting to feel passé. Feb 14, 2025the og romantics might say destiny is random, but dating apps would argue otherwise.

Dec 11, 2025the openness among urban indian singles to online dating is extraordinarily high relative to anywhere else in the world, according to a top official at match group, tinder’s parent company. Aug 18, 2024they’ve become unexpected allies in breaking down social barriers, with a 2023 study by iit-bombay finding that 28% of matches on indian dating apps were between users of different. The dating apps themselves adapt to indian socio-cultural norms.

While tinder’s brand is rooted in spontaneity and casual connections, indian platforms like trulymadly, aisle, and woo market. Jan 20, 2025my research shows how indian users face internal conflicts between silicon valley’s dating app culture and their traditional indian values, while marginalized groups continue to face. Feb 3, 2022in a recent poll conducted by quackquack, a homegrown dating app with 15 million users, around 73 per cent of female users claimed that internet dating has saved them from awkward first.